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Archive for February 2015

WHERE DID 2014 GO?

How did 2015 slip in when I wasn’t looking. My plan was to wrap up 2014 and write a BLOG on my plans for the New Year. So now it’s February and I am reflecting on writing  and sharing tips on marketing.

WRITING IS ONE THING . . .

I couldn’t be happier with 2014. Mid-year my first book, a memoir, MONASTERY TO MATRIMONY, A WOMAN’S JOURNEY, was published by Balboa Press. After months and years working on it, it didn’t disappoint. It received a second place award at the October Florida Writers Association Conference in Lake Mary, FL.

MARKETING IS ANOTHER . . .

And now, I find it is true. MARKETING IS THE HARDEST PART. Good thing I like marketing. It has been rewarding and fun to seek opportunities to talk about my book.

STEP UP TO THE MARKETING PLATE:

  • Don’t limit your marketing to book signings. Talk about your book. Hearing the author speak about the book draws more of a crowd than just signing.
  • Speak at libraries (though you may not be able to sell the book, it spreads the word and they will buy somewhere)
  • Be creative in launching your book. I did an “Opening the Box Party” inviting neighbors and friends to help me celebrate receiving the first box of books. A champagne toast helped. Your friends are as excited as you are. They brought flowers and wine. CELEBRATE!
  • Do a press release of special events such as the Opening the Box party. Get acquainted with a staff writer, create a relationship so they remember your name.
  • Speak at book clubs and organizations. Groups are always looking for monthly speakers.
  • Bill yourself as an author and a speaker.
  • Join writing groups that focus on promoting authors.
  • Join State writing organizations.
  • Go to conferences.
  • The more you get your name out, the better your sales at bookstore signings

DON’T LET YOUR BOX OF BOOKS GATHER DUST IN THE GARAGE.

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