Archive for February 2015
How did 2015 slip in when I wasn’t looking. My plan was to wrap up 2014 and write a BLOG on my plans for the New Year. So now it’s February and I am reflecting on writing and sharing tips on marketing.
WRITING IS ONE THING . . .
I couldn’t be happier with 2014. Mid-year my first book, a memoir, MONASTERY TO MATRIMONY, A WOMAN’S JOURNEY, was published by Balboa Press. After months and years working on it, it didn’t disappoint. It received a second place award at the October Florida Writers Association Conference in Lake Mary, FL.
MARKETING IS ANOTHER . . .
And now, I find it is true. MARKETING IS THE HARDEST PART. Good thing I like marketing. It has been rewarding and fun to seek opportunities to talk about my book.
STEP UP TO THE MARKETING PLATE:
- Don’t limit your marketing to book signings. Talk about your book. Hearing the author speak about the book draws more of a crowd than just signing.
- Speak at libraries (though you may not be able to sell the book, it spreads the word and they will buy somewhere)
- Be creative in launching your book. I did an “Opening the Box Party” inviting neighbors and friends to help me celebrate receiving the first box of books. A champagne toast helped. Your friends are as excited as you are. They brought flowers and wine. CELEBRATE!
- Do a press release of special events such as the Opening the Box party. Get acquainted with a staff writer, create a relationship so they remember your name.
- Speak at book clubs and organizations. Groups are always looking for monthly speakers.
- Bill yourself as an author and a speaker.
- Join writing groups that focus on promoting authors.
- Join State writing organizations.
- Go to conferences.
- The more you get your name out, the better your sales at bookstore signings
DON’T LET YOUR BOX OF BOOKS GATHER DUST IN THE GARAGE.